Case Study

Dr. Ahmed Habib has a proven track record of helping startups and SMEs achieve growth

Market Entry Strategy for a Healthtech Startup

Client

A fintech startup offering mobile payment solutions in East Africa

Challenge

The startup struggled with low user adoption, inefficient operations, and difficulty securing funding.

Solution
  • Conducted market research to identify high-potential regions and customer segments.
  • Developed a scalable business model and operational framework.
  • Implemented cloud-based financial management tools to streamline operations.
  • Designed a digital marketing strategy to increase brand visibility and customer acquisition
Results
  • Achieved 300% revenue growth within 18 months.
  • Expanded operations to three new countries.
  • Secured $2M in Series A funding.